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People are emotional and always looking for a feeling.
When you sell to people
Landing page.
This is the page you want people to go to once they click on your
ad. The purpose of this page is to get your visitor to take a desired action --
subscribe, fill out a form, purchase a product, etc.
Thank you page.
This is the page that appears after your visitor has completed the
desired action. Anyone who gets to this page will have completed your desired
action.
Return Policy or Guarantee
Customers feel better when they see there is a way to resolve issues if they are not
Newsletter Sign-Ups from Your Website
All e-mail management services provide the HTML for a subscription form which
you can paste into your webpages, so the technical aspects of getting subscriptions
Priority placement.
Place the sign-up form prominently on your homepage,
"above the fold" (i.e., visible on the first screen without having to scroll). Graphics
and placement should draw the eye to this form. Getting subscriptions must be a
high priority for your site if you hope to succeed!
Multiple forms.
Put a subscription form on nearly every webpage in your site. I've
put a subscription form at the end of every article to catch readers when they're
ready to take another action.
Provide a rationale.
In these days of information overload, you'll have to explain
Provide an incentive.
Offer a white paper, free e-books, entry in a contest to win
Word-of-Mouse. In your newsletter ask readers to encourage their friends to
subscribe. You can have a reader forward his copy, but you risk the friend clicking
on the unsubscribe link. Better yet, encourage use of the "forward to a friend"
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